Women key in growing biking for transportation

Post originally published at CarolinaCyclingNews.com

From the moment I first stepped out of the metro station in Washington, DC, bikes were everywhere. Bike racks were teeming with parked bikes. Well used bike share stations were often along my path. Ordinary people rode their bikes as they went about their day. One of my favorite moments, that I wish I had caught on film, was seeing five young professionals in their office-wear pedaling by on their lunch hour – a few of them on bike share bikes. I enjoy cheering on the bike racers (cowbell always at the ready), but riding a bike for everyday transportation – and for pure joy – has always been more my style. According to the League of American Bicyclists, “No longer is cycling a niche hobby for Lycra-clad athletes. Especially in cities like D.C., biking is tipping the scales as a healthy, hip and mainstream mode of transportation.”

National Women Cycling ForumOn the first day of the National Bike Summit, women from around the country gathered to attend the first National Women Cycling Forum with a diverse panel of women leaders. The keynote speaker was Sue Macy, author of “Wheels of Change: How Women Rode the Bicycle To Freedom.” She shared stories that brought back to life the forgotten history of women and bikes. The book is now on my must-read list. The panelists represented different aspects of bike advocacy and the bike industry. Among the issues discussed were the lack of women in images of cycling in the media. You are more likely to see the image of a middle-aged man in Lycra (known as MAMILs) than your average woman on a bike.

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South Carolina advocates on Capitol Hill

Post originally published at CarolinaCyclingNews.com
South Carolina AveThe full day of sessions was packed with information focused on either preparing advocates for meetings with their members of Congress or sharing information to help them succeed as they returned to continue their local efforts. During the lunch session, we had a presentation that aimed to help us communicate effectively with Generation Y. Most of the advocates actually would be meeting with a staff member rather than the elected official themselves – and most staffers are quite young.

According to Gen Y’s communication preferences, it might have been more effective to get their mobile number rather than schedule face-to-face meetings since texting is at the top of their list. Email is their second favorite but beware, they only read the subject line. Their next preference is social media and the advice from the session on online advocacy reminded us not to worry about duplicating the message – “repetition, repetition, repetition” is still a marketing truth. If you’ve been calling a Gen Y and not getting through, it’s not personal. They do not like phone calls and consider them to be an intrusion.

Advice for the meetings included telling Gen Y the point of our message immediately – they’ll follow what you are saying better if they understand where you are going from the start. Since Gen Y typically values lifestyle over work, cities have another reason to prioritize making their streets bike friendly to assure their economic success into the future.

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National Bike Summit in Washington, DC

Post originally published at CarolinaCyclingNews.com

This past week I joined over 800 cyclists from 49 states who gathered in Washington, DC for the National Bike Summit. As commuter cyclist and bike racing fan here in Greenville, I arrived looking to learn from leaders in South Carolina bike advocacy and discover how I can best contribute to the work already being done to make Greenville safe for cyclists and pedestrians. Both presidents of the League of American Bicyclists and the IMBA kicked off the first timers session, which focused on preparing us for the 3rd day of the summit: lobby day on Capitol Hill when bike advocates attend scheduled meetings with their members of Congress. Mike Van Abel said that the League has developed expertise in transportation policy while IMBA’s focus has been natural resources. I could have used some advice on keeping up with the hectic pace of breakout sessions and keynote speakers on Wednesday, but sessions were organized by Summit Tracks to help choose between the many topics available in the session time slots. I would have attended every one of them if I could have, but I ended up attending a combination of the economics and new technologies & media tracks.

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